The metaverse, a 5 trillion $ opportunity

Estelle Raffin
December 5, 2023

Article from the Blog Du Modérateur

This recent study published by consulting firm McKinsey sheds light on how consumers and businesses are using the metaverse today but also how they might use it in the future. The survey was conducted with more than 3,400 consumers and executives in May 2022.

The metaverse on the road to success

McKinsey experts expect the economic value of the metaverse to grow exponentially. The metaverse could generate up to $5 trillion by 2030. By 2022, investment in the metaverse has more than doubled from 2021 to over $120 billion.

The main factors behind the metaverse's success:

  • Its appeal spans men and women, different geographies and generations,
  • Consumers are willing to spend on digital assets (and are already doing so with NFTs for example),
  • Consumers are open to adopting new technologies,
  • Companies are investing heavily and brands that are experimenting with the metaverse are reporting positive consumer feedback.

Read the full article in french here.

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