Bytedance, Chinese giant and publisher of Tiktok, is partnering with Qualcomm to develop hardware devices, software platforms. The objective is to develop an entire ecosystem of extended reality (XR).
The announcement was made by Cristiano Amon, CEO of Qualcomm, at the Mobile World Congress 2022 in Barcelona. At the time of Qualcomm's presentation, Amon said, "This is a big opportunity, maybe over a decade, it will become. It could be as big as phones, especially as augmented reality glasses become an extension of all smartphones."
Enrico Salvatori, president of Qualcomm Europe, recognizes the opportunities presented by XR technologies. For him, Europe's rich R&D and leadership in XR will allow European XR labs to make a significant contribution to the development of immersive technologies worldwide. In fact, Qualcomm is investing heavily in R&D in Amsterdam, Bordeaux, Kiev, Odessa, Salzburg and Vienna, where Salvatori says "brilliant minds are already working at full speed to bring our XR vision to life."